413Cares

CHALLENGE

PRA helped establish the brand of the new community resource, the 413Cares.org community website. With the launch of the brand, the challenge was to stimulate usage and visits to the website.

Utilizing a range of communications strategies, PRA helped to design and execute a comprehensive targeted digital (i.e. online ads, web searches, social media, employing geo-fencing) campaign aimed at target markets, including video content, and year-over-year increased visits to the 413Cares.org website from 1,458 to 14,064 monthly visitors during the campaign.