Holyoke Gas & Electric

CHALLENGE

Stakeholders and ratepayers have generally had less awareness of the utility’s large portfolio of carbon-free energy usage. The goal was to raise awareness of HG&E's leadership in renewable energy, including engaging the commercial sector around the availability of cheap, clean and green energy.

Assisted HG&E in an intentional set of strategies and communications executions to raise its profile of its well-earned status as a Green Energy leader.